IWF member profile

Andrea Gevers

Andrea Gevers


After completing her Masters degree in Psychology, Andrea Rademeyer established ASK AFRIKA some 20 years ago. This market research company is currently the largest privately-owned market research company in Southern Africa. The company operates in 14 African countries and has a client list extending to global companies.

Ask Afrika has a solid reputation for quality work and innovative advice. They have established various benchmarks, which guide business strategy, such as the Orange Index rating 120 companies on service excellence, the Trust Barometer rating 200 companies on corporate reputation and the Icon Brands, which rate 8000 brands on Useage and Attitude.

Ask Afrika also acquired the TGi business in 2008 and has successfully made TGi the benchmark for brand and media strategy in SA. WINGallup invited Ask Afrika to join during 2013 and made Andrea the Africa Chair for the operation.

Andrea’s leadership has been recognized with various accolades, including the University of Pretoria Alumni Laureate, Business Woman of the Year, Deloittes Best Company to work for awards. She is also a YPO member.