IWF member profile

Janine Hills

Janine Hills

Board member

Janine Hills is the Founder and Executive Director of Vuma Reputation Management, a company which offers comprehensive reputation management services.

Janine Hills’ passion for integrity and trust in business relationships is the foundation upon which she launched Vuma Reputation Management in 2005. She believes trust is key to improving business relationships with all stakeholders, and that it must be supported and enhanced by integrity in business practices, including transparency, discipline, accountability and fairness. Janine believes in being consistent, sincere, responsible, reliable, committed, clear and steady — and maintaining effective communication with all stakeholders at all levels, in good times and bad.

She values any opportunity to share with clients the fruits of nearly three decades of business experience, particularly her understanding of the principles of sound reputation management and good corporate governance. To help businesses fill skills gaps in reputation management and crisis control processes, she has built a culturally diverse team of experts who understand Africa and collectively have more than 85 years of experience in these areas. Janine has grown Vuma Reputation Management into an African company with global potential.

Janine’s extensive business knowledge, skill and intricate understanding of reputation management are the outcome of over 25 years of experience across various sectors of industry. She has 10 years of experience within the hospitality industry having worked for Southern Sun and Sun International. She has also worked at Vodacom and Primovie (a division of Primedia) and has sat on the boards of Kaizer Chiefs, Ster-Kinekor Home Entertainment and Ster-Kinekor Licensing. Janine was a former head of group communications for First National Bank’s (FNB) internal and external communications division, she was a founding member and part of the iconic team that drove and built the innovation of FNB’s eBucks and FirstRand Group. She was extensively involved in the formulation and the implementation of the multi-brand strategy, internal communications and e-commerce initiatives of the financial services group.


  • Brand South Africa 2016 – 2019: Board Member, audit and risk committee as well as marketing and communications.
  • UNICEF – Influential Women’s Circle
  • INBREC- International Brand Reputation Community (Global –Advisory Board )- Switzerland
  • INBREC AFRICA – Chairperson
  • UNISA Brand and Communications Committee of Council (BCCoC)
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